Achieve Podcast

–Originally recorded for Achieve Access, November 2014 Webinar–

–Originally recorded for Achieve Access, October 2014 Webinar–

–Originally recorded for Achieve Access, September 2014 Webinar–

–Originally recorded for Achieve Access, August 2014 Webinar–

–Originally recorded for Achieve Access, August 2014 Webinar–

On average, we will each be exposed to 300 different messages each day through our peers, advertisements, and various media. How does your cause stand out?
In this segment, we talked to Julia Stenzel, nonprofit consultant and co-author of The Brand IDEA on the following topics: The evolution of communication for causes, redefining new messaging for causes, and developing a message that raises dollars.
–Originally recorded for Achieve Access, March 2014 Webinar–

On average, we will each be exposed to 300 different messages each day through our peers, advertisements, and various media. How does your cause stand out?
In this segment, we talked to Mike Drakonoitch from One.org on the following topics: The evolution of communication for causes, redefining new messaging for causes, and developing a message that raises dollars.
–Originally recorded for Achieve Access, March 2014 Webinar–

CauseVox's Rob Wu talks about how to avoid fundraising fatigue; after all, you can ask your own personal support base only so many times for money. He discusses how to use a fundraising calendar and segment your lists to keep audience members energized – and why impact reporting is vital.
–Originally recorded for Achieve Access, April 2014 Webinar–

Gary Wohlfeill and the co-founders of Crowdrise set out to modernize fundraising and make giving back fun. They've done it; some of the country's largest fundraising events now use CrowdRise as their platform, as do thousands of individuals. Wohlfeill shares how his organization defines peer-to-peer fundraising and why letting supporters explain to others why they care about an issue is incredibly effective.
–Originally recorded for Achieve Access, April 2014 Webinar–

Josh Miles, author of "Bold Brand" and principal at Miles Design, believes the #1 mistake nonprofits make is not thinking of their audiences as consumers. He takes us through his branding process of Discovery, Objectives, Positioning, Identity and Delivery, and explains that understanding who you are and aren't is how to get to the heart of brand essence.
–Originally recorded for Achieve Access, May 2014 Webinar–