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Episodes
Achieve is a full-service research and marketing agency. With Achieve, you can learn how to run an end-of-year solicitation, effectively fundraise, develop creative campaigns and more.
Episodes

Aug 18, 2014
Aug 18, 2014
27 min
Good relationships are the sole basis of philanthropy, says Meg Gammage-Tucker, Build4Impact and a longtime fundraiser. The key is uncovering how to connect a prospective investor to your mission in a way that allows the donor to do good work – the reason he or she gets involved at all – and fulfills the needs of the organization.
–Originally recorded for Achieve Access, June 2014 Webinar–

Aug 18, 2014
Aug 18, 2014
30 min
Michael Baker talks about the Art of Asking.
–Originally recorded for Achieve Access, July 2014 Webinar–

Aug 7, 2014
Aug 7, 2014
27 min
Amy Wolfe talks about the Art of Asking.
–Originally recorded for Achieve Access, July 2014 Webinar–

Aug 7, 2014
Aug 7, 2014
27 min
Ann Maier of National Geographic says it offers so much to connect potential supporters with that it can be a challenge. What’s really going to resonate with a specific donor? NatGeo now structures itself internally around purpose rather than function; a fundraiser who works closely with the other staff members who are reaching out to the same supporters can create a more captivating case.
–Originally recorded for Achieve Access, June 2014 Webinar–

Aug 4, 2014
Aug 4, 2014
29 min
Kivi Leroux Miller, from Nonprofit Marketing Guide, discusses the evolution of communication for causes, redefining new messaging for causes, and developing a message that raises dollars.
–Originally recorded for Achieve Access, March 2014 Webinar–

Aug 4, 2014
Aug 4, 2014
29 min
Justin Wheeler, creator of Liberty North Korea, shares how he developed a strong grassroots base through Millennials and why his 100% model works: The organization really does give away 100% of the funds raised.
–Originally recorded for Achieve Access, April 2014 Webinar–

Aug 4, 2014
Aug 4, 2014
44 min
Nathalie Laidler-Kylander, author of "The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity", describes the brand paradigm shift she sees happening in the nonprofit space. –Originally recorded for Achieve Access, May 2014 Webinar–
