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Achieve is a full-service research and marketing agency. With Achieve, you can learn how to run an end-of-year solicitation, effectively fundraise, develop creative campaigns and more.
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Monday Aug 18, 2014
Monday Aug 18, 2014
Josh Miles, author of "Bold Brand" and principal at Miles Design, believes the #1 mistake nonprofits make is not thinking of their audiences as consumers. He takes us through his branding process of Discovery, Objectives, Positioning, Identity and Delivery, and explains that understanding who you are and aren't is how to get to the heart of brand essence.
–Originally recorded for Achieve Access, May 2014 Webinar–
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