Building Donor Relationships that Last // Ann Maier

Ann Maier of National Geographic says it offers so much to connect potential supporters with that it can be a challenge. What’s really going to resonate with a specific donor? NatGeo now structures itself internally around purpose rather than function; a fundraiser who works closely with the other staff members who are reaching out to the same supporters can create a more captivating case.
–Originally recorded for Achieve Access, June 2014 Webinar–